Pick a logo, then a direction

A · Reset wordmark

The current mark as-is, with the small line beneath reset in clean letterspaced type.

B · Header lockup

The mark beside the full company name. Built for website headers and letterhead.

C · Framed

The current mark inside a double hairline frame, letterspaced type beneath.

Landscape&Design

D · Ampersand lockup

The mark supplies “GSL”; the name follows in a serif with an accent ampersand.

Step 2

Design direction

Layouts each with its own page structure

7 · Nocturne

Logo: The one picked in step 1

Palette: Near-black, warm ivory, antique gold

Type: Cormorant Light, oversized

Layout: Full-screen photography after dark, off-set project plates, numbered service index, fade-in on scroll

8 · Atelier

Logo: The one picked in step 1

Palette: Bone paper, charcoal, one clay accent

Type: Inter Light throughout, tight tracking

Layout: Portfolio first: a matted full-screen photo, asymmetric project grid, plain-text services, oversized 'Start a project'

9 · Estate Split

Logo: The one picked in step 1

Palette: Greige, espresso, bronze

Type: Playfair Display headings, Inter text

Layout: Split screen: a fixed photo on the left changes as the right column scrolls through six chapters

10 · Journal

Logo: The one picked in step 1

Palette: Paper, ink, one flag-red accent

Type: Cormorant Garamond, magazine scale

Layout: Editorial: masthead, giant type-first headline, figure grid with captions, table-of-contents services, pull quote, process timeline

Styles one shared layout, six looks

New Braunfels, TX

Outdoor spaces designed to be lived in

1 · Graphite

Logo: The one picked in step 1

Palette: Graphite, warm off-white, steel accent

Type: Cormorant serif headings

Layout: Dark sticky header, left-aligned full-bleed hero, photo service cards

New Braunfels, TX

Outdoor spaces designed to be lived in

2 · Estate

Logo: The one picked in step 1

Palette: Ivory, stone, deep navy accent drawn from the flag

Type: Cormorant serif headings

Layout: Light header, centered hero, photo cards, generous whitespace

New Braunfels, TX

Outdoor spaces designed to be lived in

3 · Signal

Logo: The one picked in step 1

Palette: Near-black, white, flag red as the single accent

Type: Inter sans, heavy headings

Layout: Dark header, split hero (copy left / image right), photo cards

New Braunfels, TX

Outdoor spaces designed to be lived in

4 · Monogram

Logo: The one picked in step 1

Palette: Ivory and charcoal with a gold hairline

Type: Playfair Display headings

Layout: Light header, centered editorial hero, numbered service list, wide margins

New Braunfels, TX

Outdoor spaces designed to be lived in

5 · Terrace

Logo: The one picked in step 1

Palette: Deep forest green, sand, bronze accent

Type: Inter sans, tight tracking

Layout: Transparent header over the hero, left-aligned, photo cards

New Braunfels, TX

Outdoor spaces designed to be lived in

6 · Horizon

Logo: The one picked in step 1

Palette: White, black type, single moss accent

Type: Cormorant serif, oversized

Layout: Minimal white header, split hero, service list, maximum restraint